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Use Podcasts to Generate Sales

While this might not work for everyone, apparently a few authors are finding that giving away free podiobooks and/or e-books can generate sales for the print versions of their books. Check on this post on Writer’s Blog about Scott Sigler’s success so far. According to Sigler’s blog: “Scott is the author of INFECTED, a major hardcover thriller from Crown Publishing. He landed his book deal by giving away multiple novels as free, serialized podcasts that generated a large online following and saw over 4 million downloads of the individual episodes.”

Now, I am an “audiofile.” I love listening to books (especially when I’m running, knitting, sewing, or cleaning house), and when I really like an audiobook (or podiobook), I often will go out and buy the hard copy. When it comes to good writing, I want to see the layout of the book–the scenes, the dialogue–so I can learn how to (hopefully) generate the same effect in my own writing. Besides, printed books will always have a special place in readers’ hearts.

Also, I think an author is showing a real desire to connect with his readers when he makes “cyber” versions of his book available for free. In return, that online following can lead to a lucrative contract with a traditional publisher.

What do you think? Have you made your work available through podcasts or e-books?

Categories: Self-publishing Writing Resources

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Marie A Bailey

Writer, blogger, knitter, cat lover, and introvert.

2 replies

  1. Thanks for writing about Scott’s success. I have a growing collection of physical books from various writers we have on The strange part? Some of the audio-versions just don’t do it for me. Yet when I get the print book, I’m totally hooked. Others are the exact opposite — I put the book down in 15 – 20 pages, but then the audio completely captivates me. Am I the only one?


  2. Hey, Evo, thanks for dropping by! I’ve had one experience where I loved the book but couldn’t stand the audio–that was Galileo’s Daughter by Dava Sobel. I really loved the book, but I was disappointed by the choice of reader for the audio. It was a male reader, and I was geared up for a female reader, and I just couldn’t adjust 🙂 These days I try to listen to excerpts before buying an audiobook, in much the same way as I’ll read the first few paragraphs of a book before buying it. Still–my mood, the time of day, so many things can conspire to either sour me on an audiobook or lull me into loving it.


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